THINK STRONG FUNDRAISING

Contact Eric eric@erichoffberg.com

THINK STRONG FUNDRAISING

Customized Fund Raising Programs For Any Organization!

The THINK STRONG FUNDRAISING PROGRAM will provide a unique opportunity for self funded organizations, groups and teams who desire to participate in a program that will generate profits through fundraising activities.

The program will be funded by the sale of THINK STRONG T-SHIRTS. This is a unique method of income generation given that most fundraising activities require the sale of other types of goods, such as food, candy, magazine subscriptions, coupon books, bake sales, walk-a-thons, etc… Although these types of programs have proven successful to a certain degree, they rarely provide the donor with anything that can be considered useful and lasting for their donated dollar.

THINK STRONG customized programs are unique in that there are measurable benefits that provide value to all who participate. It's the value that separates our opportunity from nearly every other fundraising program available today.

Here is what makes this opportunity unique:

1. The product that is being sold is a high quality t-shirt. The t-shirt will last much longer than a box of chocolates or candied popcorn. It will be more useful to the donor than a magazine subscription, and will be more fun to sell than a coupon book for the fundraising participants.

2. The price is right. You will be able to sell the t-shirts for a minimum of $15 each, which is less expensive than almost every other fundraising product on the market today!

3. The t-shirt will deliver the THINK STRONG message not only to the donor, but the fundraising team member as well.

You may ask what is the significance of the message?

1. The words "THINK STRONG" represent an important message. It is a message that our team believes in, and feels can be a difference maker for what we all need to do as Americans in a country that needs to lift itself up by its bootstraps.

2. The words "THINK STRONG" imply that we can, as individuals, overcome the challenges and obstacles we face in life by recognizing that we have the choice to control which thoughts we allow to impact the quality of our lives.

3. When an individual grasps the purpose of the "THINK STRONG" message, it triggers an awareness or a consciousness of our internal voice. It gives the individual a clear understanding of how the following self assessment can affect our quality of life.

        a. Is my current line of thinking weakening or strengthening me?

        b. Is this present line of thinking helping or hurting my lifestyle?

4.  The participating organization benefits financially from the generous profit sharing levels offered by THINK STRONG. The organization also benefits from the results that come from exposing the donor and the fundraising team member to the "THINK STRONG" message. It's what makes this such a unique opportunity for everyone. The donor is receiving unique value in the product and the message for their support of your organization. The team member is taking ownership of the success of his organization while at the same time learning about something that may become a long term difference maker in their lifestyle! And it's FUN!

Most successful fundraising programs require the team member to sell something. We provide a suggested script for your team members to follow that is simple, natural and adjustable to suit the communication style of your team participant.

We have designed the script to be understood in a few short minutes. The script follows at the end of this webpage.

The participating team members can take 15 minutes to read through the script content. In this 15 minutes, they will have educated themselves enough on the THINK STRONG concept to open the door to sell our product. As they progress with their sales they will become better, more fined tuned, to the message. This is the shift of energy that turns an average fundraising activity into a meaningful experience. The team member will develop a spirit of ownership that will facilitate more sales and generate more profit for your organization.

EXAMPLE SCENARIO

THINK STRONG FUNDRAISING PROGRAM EXAMPLE:

Assume the team will sell 250 t-shirts at $15.00 each…

The team cost on each t-shirt will be $8.00 plus shipping. Shipping cost vary depending primarily on the delivery time required. Assume an average of $50 per bulk shipment of 250 t-shirts. The team cost becomes $8.20 per t-shirt or a total cost of $2,050.00.

The team sells 250 t-shirts for $15 each generating $3,750.00 in revenue and $1,700.00 in profit.

PARTICIPANT TUTORIAL

Congratulations! You are preparing to embark on a fundraising quest that, with your effort and participation, is going to help take the financial state of your organization to the next level and additionally, is going to leave a lasting impression on you, your teammates, and the people who donate to your cause!

As former athletes, having been in similar situations in the past, we at THINK STRONG understand that most of you may view fundraising as a "necessary evil". For most of us, the thought of participating in a fundraising activity is not exactly fun, not something we become excited about, right? The first thing we think about is, "which friends do I want to hit up on this to make my goal"… or "how many of my relatives will support me in this effort and will they give enough to get me to level where I feel I have done my part". The great thing about this quest is THAT'S OK! We want you to provide something of value to your friends and family! You want to as well, right?

We call this a fundraising "quest" rather than a "program" because the product you will be providing is unique, it's like no other. You will not be selling cookies, candy, raffle tickets or magazine subscriptions. You will be providing something of value to your prospects. The value is in the message:THINK STRONG.

If you are an athlete you want to be as successful as possible. To reach your full potential, and to reduce the time and effort it will take you to "close a donor" we suggest you read our book, THINK STRONG for Athletes. If you are a fast reader you can knock it out in a day. It's very light reading, "written as if spoken" by a successful athlete and coach for the success of athletes and coaches. The flip side of the coin in taking on your responsibility to read the book is, IT WILL HELP YOU REACH YOUR FULLEST POTENTIAL both on and off the "field of play"!!!

If you are an athlete, consider this… during this upcoming season, would you like to perform at a level that exceeds any other level of achievement that you have reached in the past? What if I told you that whatever goals, records, or achievements you have accomplished athletically in the past could be surpassed with just a little bit of effort (reading) on your part. Our book, THINK STRONG for Athletes may be that catalyst for you!

If you have read THINK STRONG for Athletes, you probably don't need to read through this tutorial. If you have read the book you are well on your way to being able to comfortably discuss the THINK STRONG concept and will easily meet (and probably exceed!) your donation obligations set by your organization.

If you are not an athlete or your fundraising group is not an athletic organization we suggest you read THINK STRONG Reminders!

If you have not read the book(s), you will want to review the following overview of the message we are spreading across the country at this time!

The value in the THINK STRONG message:

THINK STRONG is a "big picture" concept. It is an effort to unite people around the idea that if we choose thoughts that strengthen us we're helping ourselves and we're helping the energy of those around us. As we continue to expose more and more people to the concept the better off we become as a community and a country, one by one! The quest is to take ownership of the choice to continue to develop great attitudes - to create a journey of excellence no matter what circumstances or conditions are being contended with. It is the strength of "the thought" that determines the outcome and the level of performance excellence.

Here are some quick bullets to help you grasp the "big picture" effect of how the THINK STRONG concept can add value, enhance performance and increase one's quality of life:

THINK STRONG Activated

-Strengthening our thought process is just as important as strengthening our physical body

-We can become more aware of our thoughts and the effect they have on our performance

-We can tell which thoughts are productive and which thoughts are unproductive

-When we THINK STRONG our inner strength becomes activated and our character becomes stronger

-When our inner strength becomes activated we become more aware of our inner voice

THINK STRONG Executed

-We confidently follow the instructions we give ourselves through our inner voice

-We assess all of our thoughts by these three questions…

1. Is my current line of thinking weakening me or strengthening me?

2. Is this present line of thinking supporting my true desire to perform at my best?

3. Is this present line of thinking helping or hurting my performance?

When we are executing THINK STRONG we are making a choice to "watch" our thoughts. Quite simply, thought choice is a decision we constantly make consciously and subconsciously. As we become more aware of our inner voice we become more conscious of our thoughts. Consciousness takes precedence over our subconscious. The attention we give to our "inner voice" can often be the key to how well we perform both on and off the "field of play". In other words, the attention we give to these three questions are a DIFFERENCE MAKER in athletics and in life!

SAMPLE SCRIPT SCENARIOS

So how do you go about discussing your fundraising quest with your prospects? How do you go about "closing" them for a donation? First, you will want to categorize your prospects as family, friends or cold calls. I don't think there is any need to explain family and friends, but what is a cold call? A cold call is quite simply someone who doesn't know you and you don't know them.

For family and friends there's no reason for you to feel obligated to follow a script. Just being yourself will be all that is necessary to "close" them on a donation. You may feel a little uncomfortable talking about the THINK STRONG concept at first, but once you get some feedback from them you will find it's relatively easy and most often, it turns into a fun discussion!

Here's a quick sample of how your conversation might get started and where the discussion will lead you… remember the key is to "close" them for a donation!

FAMILY

"Hey (sister)!Our team is on a fundraising quest and I was hoping you would consider helping me out?

We're selling these really cool THINK STRONG t-shirts. They are only $15 each.

The great thing about the shirt is, for the price you are getting something you can use for a long time!

We have a variety of sizes, even kids sizes too!

There's even more!The THINK STRONG message is really what this effort is all about.

It's an effort to unite people around the idea that if we choose thoughts that strengthen us we're helping ourselves and we're helping the energy of those around us.

Here's a sample of what the shirt looks like. The website is on the sleeve is you would like to learn more about THINK STRONG!

FRIENDS

"Hey (Friend)! I am hoping you can help me out?

We are doing a fundraiser for our organization and I was counting on you to be able to donate $15 for our cause.

What you get in return for your $15 is value… a cool THINK STRONG t-shirt which can be worn for a long time!

We're not selling candy, cookies or raffle tickets!

We're providing value in the shirt and the THINK STRONG message! Here's a sample of what the shirt looks like.

The website is on the sleeve if you're interested in learning more about the concept which is based on an effort to unite people around the idea that if we choose thoughts that strengthen us we're helping ourselves and we're helping the energy of those around us."

COLD CALL

"Hello I'm _____. I'm participating in a fundraising effort for the ____ Foundation.

This year we are promoting the THINK STRONG message by selling t-shirts for those who are interested in donating.

Here's a sample of what the t-shirt looks like. They are $15 each and come in Men's, Women's, and Youth sizes.

The great thing about the t-shirt is that it lasts much longer than most fundraising items you might get for the same $15, but the really cool thing, is that the message attached to it can be really helpful for people who are coping with these uncertain times.

The message revolves around an effort to unite people around the idea that if we choose thoughts that strengthen us we're helping ourselves and helping the energy of those around us!

Our organization would really appreciate your support!"

GOOD LUCK!

Go out there with confidence! Your organization is counting on your success!